TikTok reveals why the traditional funnel no longer reflects how people decide. In a world of overwhelm and endless choice, growth depends on reducing friction and creating momentum. This session unpacks how TikTok connects discovery, consideration, and action, powered by creators and community, to drive measurable outcomes for brands. From attention, to connection, to action: Watch it. Love it. Want it.
Shopping doesn’t start with search anymore, it starts with a moment. Discovery, validation, and purchase are no longer separate steps, but part of one continuous experience. This is Discovery E-Commerce: where content becomes the storefront, creators become the salesforce, and communities become the trust layer. We explore how consumer behavior is shifting from planned intent to real-time influence and what that means for brands.
